Linggom Roy M. Napitupulu

Glass of milk

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie. Source.

Superman, The Movie: Elevator

Creative elevator advertisement for Superman Movie.Source.

“Morning Alarm”

This brilliantly executed idea was created by design agency Ogilvy Beijing of China for Maxwell House Coffee. When the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee.
The design wont an international design award for “Best Use of Ambient Media: Large Scale”in 2008.Source.

Keep your money in a safe place.

The advert titled Elevator was done by Ó! advertising agency for INSURANCE (ALLIANZ company) in Iceland reminding you to “keep your money in a safe place” Source.

Look Inside

To promote the Body Worlds exhibit, these elevator doors were used displaying the outside of a human body and the message, look inside! Once the doors open, you have the opportunity to see the inside of the human body (stuck on the wall of course) just as you will see at the exhibit.

Scared of losing your hair?

They used elevators in corporate offices and residential buildings to deliver the menssage.
A face if a man was stuck on the elevator door.such that his hair was stuck on one door and rest on his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator – Where the man was shown bald. The line read “Scared of losing your hair? Ask your doctor about Power of 1+4″. Source.


Gold’s Gym Bodybuilder Elevator




Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. Source

Death is only a mater of time

The advert titled Elevator was done by UNCLE GREY advertising agency in Norway. Snuff is a new clothes brand made especially for hard-core skiers. The clothes are only sold in Oslo and Hernsedal.
The client brief was to visualise Snuff`s selling idea: “death is only a mater of time”.
The solution was to make stick-on labels in the shape of hands holding knives with bloody stains. The stickers which was mounted on elevator doors around Oslo, had three diferent messages: “Going down?” (for use on elevator doors on the lower floor) and “Going up?” (for use on elevator doors on the top floor). The finale message read the clients logo and website.Source.

FIAT Punto parking sensor

Stickers were applied to elevators doors giving the false impression that the doors were not shutting properly, with the objative of introducing FIAT Punto parking sensor.

The Divorce lift

A Typical wedding photo was affixed to lift doors in a law firm.Unfortunately, every time the doors opened, the couple split up.
But help was at hand for everyone in the same position as soon as they stepped into the lift: a sign showed the name of the law firm and which floor their office was on.Source